Today on the show we talk to  Jonathan Skogmo. He’s the founder of Jukin which is an innovative media company that focuses on user-generated content. What is user-generated content? Well, it’s stuff like a video of a mom laughing hysterically while wearing a Chewbacca mask. That video is known as Chewbacca mom and the original video alone received over 140 million views. In fact, the video became so popular that this Chewbacca mask completely sold out around the world. Although the Chewbacca mom, otherwise known as Candace Payne, technically owns the video, the right to license that video belongs to Jukin. By acquiring viral videos, like this one, Jukin media has amassed 200 million fans and receives 3 billion views every month. We’ll get into all this and Jonathan’s current entrepreneurial ventures soon enough, but first, let’s go back to his first venture.

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