Julia is General Counsel & Chief Privacy Officer at TripleLift. She oversees the company’s legal matters and is responsible for ensuring that TripleLift’s technology, practices, and procedures meet global privacy requirements. With data privacy becoming one of marketing's biggest challenges and new privacy laws requiring a new way of interacting with buyers, brands are being forced to get more personal as consumers demand a more individualized experience from each brand they interact with, despite being more cautious about sharing their data.

On this podcast episode of the Radically Transparent podcast, brought to you by Okotpost, Shullman talks through the silver linings of data privacy regulation for the B2B marketing industry as a whole. 

Not missing a beat, she dives head-first into how personal data collection has become so deeply tied into the consumer’s digital experience and busts some of the fake news around data privacy regulations, GDPR and its impact on B2B business activities. She even forecasts what the future of “identity” or lack thereof may look like in the coming years.

Certainly an episode not to be missed!