Host Fawn Annan speaks to the CMO of a hot B.C.-based software company that’s helping marketing organizations plan strategically and spend efficiently. Julia Stead explains the tools her company offer are not just about managing resources, but also managing the performance of those resources. Integrated directly with an organizations financial system, she says marketers can see the performance of every dollar they spend in real-time. While this may be the “holy grail of marketing” she warns Fawn that people still need to come first. "People make decisions, technology can’t do that for us…and I don’t see that changing.”