Interview with Julian Mellentin — Nutrition, Food Systems & the Future of Sustainable Eating

In this in-depth conversation, we dive with Julian Mellentin — Director and founder of New Nutrition Business, one of the world’s leading consultancies in the business of food, nutrition, and health.  

Julian brings decades of experience analysing global food trends, consumer behaviour, and the shifting landscape of nutrition and sustainability. Throughout our interview we unpack analysing:

• The plant-based movement: what’s real, what’s hype, and why the category isn’t living up to a lot of the expectations in the media and investment circles.  

• The rise of lab-grown meats: what it means for consumers and the environment, and how it fits (or doesn’t) into long-term sustainable food systems.

• A critical look at environmental and food journalism: Julian shares why many media narratives around food, nutrition, sustainability, and “solutions” are often oversimplified — and sometimes misleading.

• The broader food landscape: how traditional foods, industry dynamics, and consumer beliefs shape what ends up on our plates.

• What sustainable food really looks like: moving beyond buzzwords to evidence-based, systems-level thinking about health and planetary impacts.

This was one of the most thoughtful and nuanced discussions yet — especially for anyone curious about the intersection of nutrition science, media narratives, and environmental realities.

Connect with Julian here -

• 📌 Website — New Nutrition Business: https://www.new-nutrition.com/ (where you can find his podcast)

• 🐦 X (Twitter): https://x.com/JulianMellentin