Sports Business Strategy

Julian Mellini - Global Head of Strategic Insights & Analytics (Real Madrid)


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After last episode's convo with James Bunbury of McLaren Racing, the gang keeps it international with Julian Mellini (12:50) of Real Madrid to talk about what it's like building a Strategy team with a 100+ year old organization. But first, Brittany talks a little about her team's new sellable asset: The draft war room. (Or in the Rams' case, "The Rocket Mortgage Draft House.")

More about the Rocket Mortgage Draft House:

  • Press Release
  • Teaser video
  • 3 min highlight package w/ Rebel Wilson
  • Sweepstakes to stay at the house   
  • ...more
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    Sports Business StrategyBy Armaan Ahluwalia, Will Eidam, & Brittany Ramos

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