Welcome to The Only Way is Ethics, the podcast where we explore the people, ideas, and experiences shaping digital health and beyond. I’m your host, Dean Mawson, Clinical Director of DPM Digital Health Consultancy and long-time advocate for embedding safety, governance, and innovation into the heart of health technology.

In today’s episode, I’m joined by Julian Wragg – an accomplished Enterprise SaaS Sales and Marketing Leader, Coach, and Mentor. With a career that spans decades in sales leadership, Julian has built, scaled, and guided high-performing teams across the enterprise software space. He’s passionate about not just closing deals, but about what makes salespeople, leaders, and organisations truly succeed in a changing world.

We’ll be diving into Julian’s journey – from how he first found his path into sales, to the biggest influences on his career, and how the role of sales has evolved in response to shifting buyer behaviour, the internet, and AI. We’ll also explore what makes a great salesperson, what defines an effective sales leader, and why team culture is critical for success.

Finally, we’ll look ahead: what does the future of B2B sales hold, and how can companies adapt to thrive in the next era of enterprise selling?

So, whether you’re in sales, leading teams, or just curious about the mindset behind high-performing organisations, this conversation with Julian will give you valuable insights you can take away.

This podcast is for informational purposes only and should not be considered legal health advice.We are not responsible for any losses, damages, or liabilities that may arise from the use of this podcast.This podcast is not intended to replace professional medical advice.The views expressed in this podcast may not be those of the host or the management.