All about customer lifetime value. Juliana continues to amaze me with her undeniable ability to deeply understand customers.In this episode we discuss:The 3 step theory you must be aware of when thinking about customer LTVHow to score your customers and put them into different bucketsUnderstanding customer buying cyclesWhy qualitative data is so importantNet promoter scoresWhy it's impossible to game How to scale a business from a lifetime value perspective, day one strategiesWhy your em...