In this episode, Gael sits down with business coach, AI developer, and former massage therapist Julie Campbell to simplify the path to Instagram success for wellness providers. From choosing the right content formats to making Reels feel less intimidating, Julie breaks down the practical steps that help massage therapists grow their audience and turn followers into real booked appointments.

Whether you’re brand new to Instagram or you’ve tried posting without results, this episode will help you understand what works, what to avoid, and how to create a consistent, sustainable marketing routine that actually brings in clients. You’ll walk away with clarity, confidence, and simple strategies you can start using immediately.

Julie Campbell is the founder of The Aligned Practice and a former massage therapist who built her own successful private practice before transitioning into coaching. After years of learning business skills the hard way, she now helps massage therapists and wellness providers grow with ease using soulful strategy, smart systems, and practical tools like AI. Her Instagram expertise comes from rebuilding her own account from low engagement to thousands of aligned followers while booking a consistent stream of clients.

Julie’s Journey from Massage Therapist to Business Coach

Why Instagram Works Especially Well for Massage Therapists

A Simple Posting Strategy: Reels, Images, and Carousels

Making Reels Less Intimidating and More Authentic

Using AI Tools to Brainstorm Content

Hashtag Strategies That Actually Help

How to Use Instagram Stories to Fill Your Schedule

The Power of Consistency and Repetition in Marketing

• Sustainable Posting
• Mixed Content Formats
• Authenticity Over Perfection
• Data-Informed Adjustments

• Instagram is where most ideal clients already spend time
• Authentic, imperfect posts attract more connection than polished ones
• Stories are an easy way to share openings and get booked
• You only need a small, high-quality content routine to grow
• Marketing works when it’s consistent, not perfect
• People book when the timing is right, so repetition matters

🤝 Connect with Julie through Instagram 🔗 https://www.instagram.com/alignedpracticehq 
📚 Connect with Julie and explore her resources 🔗 https://alignedpractice.io/get-support  

💆🏻‍♀️ Spa Marketing 🔗 https://go.spamarketing.com/gaelwood
💎 CoreStones 🔗 https://corestonemassage.com/
🧣 Modesty Massage Wrap 🔗 https://modestymassagewrap.com/  

🎁 Unlock unlimited replay access and bonuses with the 2025 Summit Upgrade!
Check it out here 🔗 https://www.massageandspasuccess.com/offers/sUU4Pjpn 

Links & Contact Info:

📚 Join the Massage and Spa Success Club 🔗 https://www.elevatewithgael.com/the-new-massage-and-spa-success-club 
📩 Download the Free Massage & Spa Success Guide 🔗 https://www.elevatewithgael.com/massage-and-spa-success-free-ebook 
📧 Email Gael 🔗 [email protected]
🎙️ Send a Voice Memo 🔗  https://www.speakpipe.com/MSSPODCASTVOICEMAIL 

If you found this episode helpful, please subscribe, rate, and review the podcast—it helps spread the word to other massage and spa professionals looking to grow their businesses. Thanks for tuning in, and see you in the next episode!