In this episode, host Ana Valdez, President & CEO of the Latino Donor Collaborative, sits down with Julie Craig, a leader at Kantar, to explore the latest insights on U.S. Latino consumers and the tremendous opportunity this market represents for brands and business leaders.

With deep expertise in consumer research, cultural intelligence, and market strategy, Julie shares how data-driven insights can help companies better understand the lived experiences, values, and buying power of U.S. Latinos, and why engaging this community with authenticity and intention is no longer optional, but essential. Together, they discuss how culture is shaping consumer behavior in real time and what it takes for brands to earn trust, build relevance, and drive growth.

Join us as Julie breaks down key trends, what brands are getting right (and wrong), and how leaders can use research to create stronger connections, smarter strategy, and greater impact in today’s evolving mainstream market.

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