If you've ever wondered what negotiating your first beverage partnership might be like, this episode is for you.

Julie Hamil, Senior Director of Food & Nutritional Services at Rochester Regional Health, joins the podcast to walk through her experience bringing to life her organization's first pouring rights agreement.

On the episode, Julie discusses the reasons why her organization pursued a beverage deal, what the process looked like (including doing the process 100% virtually), how she handled objections brought up during the project, and what results she has seen.