Today my guest, Julie Mossler, is the Founder and CEO of Common Fortune which binds the strength of great companies to build tomorrow’s super brands. Julie was the first Head of Global Marketing, Brand Values & Global Communications at Waze. She was also the first Comms/PR and Consumer Marketing hire at Groupon, building departments globally and navigating through its IPO.

[00:01 – 06:19] Opening Segment

• I introduce and give a brief background about our guest

[06:20 – 15:48] Today’s Influencers 

• Impact of Influencers on growing youth today

[15:49– 24:29] Fun Questions with Julie

• What was the last Groupon you purchased?
  • Nail Salon

• Final Words

Tweetable Quotes:

“I fundamentally believe that businesses are not going to be successful unless they have diverse marketing teams because you’re speaking to diverse audiences.” - Julie Mossler

“I think by having empathy it means we are seeing the best of other people and that when they mess up, we take our time to understand how they got there in the first place and we give them the chance to course-correct.” - Julie Mossler

“The idea of being famous just for being famous, I think is one that is going to expire.” - Julie Mossler

Resources Mentioned:

• Groupon

Connect with Julie through email at https://www.itscommonfortune.com/ and on her social media accounts at Instagram, Twitter. 

To know more, you can connect with me on LinkedIn, Instagram, Facebook, and Twitter. Also, visit my website https://100thmm.com/ to learn more about getting your free social media marketing consultation! 

I want to know more about you! Email me at [email protected] 

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