Julie Souza is the global head of sports at Amazon Web Services where she drives strategic innovations in data and analytics, generative AI, and next-generation fan experience.  She has previously served as vice president of business development and strategy for ESPN and Second Spectrum.

In this episode, Jake and Julie discuss the power of working backwards, specific ways data is making sports safer and more exciting, building vs. buying analytic tools, how hockey is making the most of modern tech, and the coming productization of generative AI.