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Juliet Scott-Croxford is the CEO for the media brand Worth, responsible for leading its transformation from a print magazine to a content platform that focuses on 'Worth beyond Wealth.'
Building around a mission that a person's worth is more than a person's financial wealth offers a compelling approach for a media company. All media has been in the process of handling the rapid shift from print to digital. This digital advertising space poses a whole new set of challenges. All of the challenges were made even more complicated by the pandemic that eliminated an important live event revenue vertical. "We flipped into more of a mindset of experimentation rather than being paralyzed by it."
The pandemic necessitated outside-of-the-box thinking that has benefited the company. This includes building out the Women in Worth audience with a subscription model and finding new ways to connect.
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To learn more about this episode, including podcast transcripts and show notes, visit salt.org/talks
Moderated by Anthony Scaramucci.
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Juliet Scott-Croxford is the CEO for the media brand Worth, responsible for leading its transformation from a print magazine to a content platform that focuses on 'Worth beyond Wealth.'
Building around a mission that a person's worth is more than a person's financial wealth offers a compelling approach for a media company. All media has been in the process of handling the rapid shift from print to digital. This digital advertising space poses a whole new set of challenges. All of the challenges were made even more complicated by the pandemic that eliminated an important live event revenue vertical. "We flipped into more of a mindset of experimentation rather than being paralyzed by it."
The pandemic necessitated outside-of-the-box thinking that has benefited the company. This includes building out the Women in Worth audience with a subscription model and finding new ways to connect.
—————————————————————————
To learn more about this episode, including podcast transcripts and show notes, visit salt.org/talks
Moderated by Anthony Scaramucci.