"To make strategic choices you need to understand who you are designing for."The New York Times design researcher, Juliette Meltonreframes what we mean when we talk about data, and instead, consider: how do we learn at scale in order to be more strategic?In this talk, Juliette shares how her team reframed the question of "whither data" by starting where they were as human-centered designers, and collaboratively build a flexible, human-centered data practice. She shares case studies about how to work with data in order to make stories more powerful.