Julio E. Proano is the senior manager for social media channel strategy at the healthcare company Novartis. He is fascinated by data-enabled technological innovations and consequently a big proponent of data-driven decision making. 

This episode explores the importance of being data-driven in a digital strategy, highlights some of the main pitfalls for marketers when analyzing and acting on data, and addresses some of the concerns for data collection going forward. Julio also describes a very interesting and innovative use case of a data-driven application and some of its additional potentials. 


Links and mentions:

• linkedin.com/in/julio-proano
• triggerbee.com/blog/data-driven-marketing-examples
• grubhub.com