In a step away from our usual episodes with their bite-sized formats, I'm joined on this edition by PR expert Kerryn Fields. 

Kerryn literally showers us with nuggets of PR gold helping you to understand:

• what sort of coverage you should aim for 
• which platforms you should target 
• how to find the right contacts to send out your press releases to
• how to formulate a press release
• how to make it catch a journalist's eye 
• how far in advance to initiate your PR strategies
• why you don't need a PR expert because you can do your own PR

Kerryn runs her own PR Agency https://www.koolacomms.com/ and her membership PR Engine provides a wide range of support services. Check it out today! 



About me
Hello, I'm Serena Gay, a BBC-trained journalist and a former international satellite TV presenter.

I have many years of news and audio production experience which I now use to great effect as CEO of a podcast making company called "Made4U Podcasts".

I've  also helped run family businesses in the UK and Germany in the tourism and wine education fields.

So I understand the pressures on businesspeople to perform, promote and reach new and profitable streams of clients.

That's why these podcasts are short, pithy and full of information - not blather!

Contact...

Facebook: @Made4uPodcasts
Facebook Group: @Podcasting Blueprint for Women Business Owners
Website: www.made4u-podcasts.co.uk
Email: [email protected]

Why not download my guide to business podcasting  too - you'll find it a treasure trove of information as you start your podcasting journey

P.S. I use and recommend podcast host Buzzsprout to new podcasters who want to  get their shows listed on every major podcast platform. You can use this link to sign up. If you choose a paid plan  you’ll get a $20 or a £15 Amazon gift card. This will also help support my show - so thank you!