Market Movers: Building Brands & Links with Linkifi

Junaid Hussain on Growing Trust & Authority in Healthcare

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Welcome to Market Movers: Building Brands and Links with Linkifi!

Your go-to podcast for transforming your business into an unforgettable brand where branding meets SEO and link-building. I’m Chris Panteli, Co-Founder and CEO of Linkifi, and I’m joined by my co-host and Co-Founder, Nick Biggs.

In this episode we welcome Dr. Junaid Hussain—UK GP and digital health strategist. Through Health Collider, PractiKey, and his own consultancy, Jay helps health-tech teams navigate clinical safety, governance, pilots, and NHS market entry. He also runs a 800+ doctor innovation community that bridges frontline needs with real-world solutions.

 

Key Talking Points

✅ The NHS Reality Check — Why the system feels like many NHSs, not one, with local policies, data silos, and uneven access

✅ Why Doctors Are Diversifying — Training bottlenecks, scarce GP roles, and growing interest in private clinics, content, and tech
✅ Routes to Market for Health Tech — Pilots, evidence, clinical safety cases, and picking the right practices (not just any pilot)
✅ Personal Brand = Clinical Trust — Patients (and buyers) vet clinicians via bios, credentials, video, testimonials—brand drives bookings
✅ Platform Choices That Match Goals — LinkedIn for B2B health-tech deals; Google Business Profile + local SEO for clinics; TikTok/YouTube for public education and demand gen
✅ Operations First, Not Hype — Where agentic AI is safe/useful today: reception, triage routing, follow-ups, voicemail/email, reminders
✅ Clinical AI With Caution — Augmentation over replacement; regulation, indemnity, and hallucinations remain gating factors
✅ Five-Year Outlook — More efficient admin; access still strained; disruption lags without bolder risk appetite; private care keeps rising

 

Quotes from Dr. Junaid Hussain

📢 “AI will augment doctors, not replace them. Clinical judgment and responsibility don’t go away.”

📢 “For clinics, Google and your bio still win—people want to know who will treat them.”
📢 “It’s not one NHS—it’s hundreds of organizations with different rules and systems.”
📢 “Meet patients where they are. If your audience lives on TikTok, educate there—credibly.”

 

Actionable Insights

🧭 For Health-Tech Founders

  • Prove safety early. Build your clinical safety case, governance docs, and data-protection story before pilots.

  • Pilot with fit. Choose practices that want your category; define success metrics and exit criteria upfront.

  • Show up on LinkedIn. Decision-makers watch quietly—share clinical evidence, pathway wins, and implementation lessons.

  • Map procurement paths. Understand ICS/Trust dynamics, who signs, and how outcomes are measured.

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    🏥 For Private Clinics

    • Own your local intent. Nail Google Business Profile, location pages, reviews, FAQs, and appointment UX.

    • Lead with the clinician. Rich bios, credentials, video intros, and patient testimonials reduce friction and no-shows.

    • Automate the admin. Use AI for booking, confirmations, follow-ups, recall lists, voicemail triage—measure no-show and cycle-time drops.

    • Pick the right socials. LinkedIn for referrals/partnerships; TikTok/YouTube for public education; repurpose long-form to shorts.

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      🧪 For Clinicians Exploring AI

      • Upskill safely. Take accredited primers on AI in medicine; know what is (and isn’t) regulated.

      • Document controls. Keep human-in-the-loop, audit logs, and escalation paths; test on back-office tasks first.

      • Balance risk. Start where AI reduces errors (e.g., missed follow-ups) rather than clinical decision edges.

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        About Dr. Junaid Hussain

        Dr. Junaid Hussain is a UK GP and digital health strategist. After roles in the UK and Middle East (building primary-care services), he now advises health-tech companies on NHS entry, clinical safety, and governance. He co-founded Health Collider, supports innovation via PractiKey, and runs a 800+ doctor community focused on healthcare technology.

        📬 Connect with Junaid: LinkedIn · drjunaidhussain.com · healthcollider.com

         

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        👋 Connect with your hosts:

        👉 Chris Panteli on LinkedIn
        👉 Nick Biggs on LinkedIn

         

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