Since 1998, this dynamic sister duo has built a cult-following business — in a town of 90 people, no less! — on a whole lotta heart and hard work that today includes a television series, book deals, major brand partnerships, giant retail store, online operation and so much more. Listen to these fearless women as they tell their startup story that includes a major fail out of the gate. From celebrity collabs to their current challenges, tune into this candid episode that dishes all the small biz details you really want to know.