The Brand Bite Podcast

Jurassic Park's John Hammond: The Reason for Market Research


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John Hammond from Jurassic Park is a quintessential fictional entrepreneur. He was bold. He was a forward thinker. He crafted a stellar brand, but he also f*cked up.... BAD.


In this episode, the first of a series of fictional entrepreneur reviews, explore what John Hammond did right and what he definitely did WRONG.


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The Brand Bite PodcastBy Hunter Myers