There are many industries that are not yet seeing the potential value of using LinkedIn as a marketing tool.

One of the people we follow, @TonyAlbrecht, is a big advocate of where and how LinkedIn will grow to benefit all businesses no matter the industry.

With over 800 million members… you can stand out… you can make the right connection with the right people and build your brand.

In this episode see what Averill and Ruth have to say about the profile you need to create for this marketing tool to be effective.

To help you see where your profile may need some help download their "FREE" LinkedIn Assessment Check List  https://bit.ly/3Zrr5PG, 

Get a copy of their LinkedIn Profile Workbook to find a step by step way to your Optimized Profile https://bit.ly/3QcqnBF

For more help contact them through LikedIn DM: 

Ruth...https://www.linkedin.com/in/ruthviralessence/

Averill... https://www.linkedin.com/in/averillviralessence/

or send an email [email protected]

Are you managing your content or are you waking up in the middle of the night fighting anxiety over it?

In this episode Averill and Ruth talk about the difference between content calendar and social media calendar. They will also dive into their own content calendar … one they made available as a free download to help businesses get organized.

Download your copy https://viralessence.com/resources/content-calendar/

Give us a like if you found this valuable and ring the bell to be notified of any new episodes of “Just a Thought”.

Where do you reach for solution to your business pains? Do you reach out to tactics?

In this episode of Just a Thought, see what Averill and Ruth, marketing and branding strategists, think about tactics and how they fit into your business.

"My product / service is for everyone"...

If you are about to say that about yours, you need to listen to Averill and Ruth from Business Marketing Freedom. In this episode of "Just a Thought" they talk about what Overall Target Market is and how important defining it is in the process to finding your Ideal Target Market and the missing step...

For more information on Business Marketing Freedom, visit their on-line programs page at https://www.businessmarketingfreedom.com/

#valuedriven, #overalltargetmarket, #businessmarketingfreedom, #justathought

Ruth puts her Branding geek on while she goes into the history and evolution of brand and branding. How did we go from branding a cow to connecting emotionally with our tribes.

Everyone wants to be like Apple. Wouldn’t you want people lining up for hours to be the first to buy whatever it is you’re selling?  We all would. But even a company like Apple had to work hard and dig deep to develop the kind of following they have. One of the most important things they did is get to know “their people”... the people who would benefit from their products. In this episode find out how to get to know "your people", how to find out your target markets and target audience... and what is the difference.

Is knowing your Purpose, your Cause important to your business? In this conversation between Averill and Ruth from Business Marketing Freedom you can find out how knowing their Purpose has changed their business, and their personal lives.

How does your brand stand our and what impact it makes? Does your brand have tribe? And what is the difference between Brand and Branding.

Creating a vision for your life and business may seem to be a frivolous, useless or even a fantastical waste of time … it’s not!

WHY did it take me so long to find my PURPOSE ... my WHY