You are not part of a community just because someone tells you so, but when understood correctly, insight into communities is a great way to connect with people. To accurately group people into communities, we need to understand, from them, where they see a connection between themselves and others. Community influence and one's sense of belonging is key to drive behavior change, but if we miss the mark on how, to both understand the concept of community, as well as how to assess one's belonging to community, we end up with failed communication attempts and behavior change efforts. 

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