Negative Body Image. We hear much about this subject and the role of big business as it pushes and reinforces the 'ideal look'; and then there is the immediacy of image enhancement, with the sharing and shaming culture on social channels. But who is really to blame? Is it all just about the money or do the brands and advertisers simply echo our very own prejudices? In the face of ever more insidious technology how are we to cope? Welcome to the world of Gill Wilson...