When it comes to scaling a business from the ground up, you want to build a category-defining company that owns the entire space and adds value for your users. This week, John dives in with Dr Charles Armitage, Co-Founder and CEO of Florence, an online marketplace that connects independent nurses and carers for freelance shifts.

Re-inventing your startup at every opportunity is key whilst scaling to pivot your business with your user’s changing needs. We discuss building products that are user-centric and defining your product-market fit on the roadblocks that may appear along the way and learn from the mistakes because that is what an MVP is for.