What do cashflow, content, and Krispy Kreme have in common? According to Trevor Grimes and his longtime friend Chris Brown, more than you’d think. Chris, a solutions engineer at Trovata.io, helps companies understand where their money is—literally. But in this episode, he goes beyond bank accounts and into the messy, experimental journey of making content before you have it all figured out.

Trevor and Chris reflect on their early creative projects, lessons from Alex Hormozi and Gary Vee, and why cringey content is part of the process. They break down how to balance volume with authenticity, why capturing ideas matters more than polishing them, and what it means to keep showing up—even when the algorithm doesn’t care.

Listeners will walk away with permission to create something imperfect, refine it later, and build a body of work that actually means something.

👤 Guest Bio

Chris Brown is a Solutions Engineer at Trovata.io, a cash management platform that helps companies gain visibility across multiple banks. With a background in finance and a long history of experimenting with writing, freelancing, and creative side projects, Chris shares a rare blend of practical clarity and creative courage.

📌 What We Cover

• Why “just testing it” matters more than finding your perfect why
• How Chris helps companies like Krispy Kreme manage cash across dozens of banks
• The tension between financial privacy and building trust through content
• Why writing became Chris’s go-to format for processing and sharing ideas
• How capturing your thoughts (not just publishing them) builds momentum
• The underestimated power of showing up—accent, cringe, and all
• Balancing full-time work and family life with sustainable content creation
• Why expressing yourself matters, even if it’s just 7 minutes a day

🔗 Resources Mentioned

• Trovata.io
• The Total Money Makeover by Dave Ramsey
• Gary Vaynerchuk
• Alex Hormozi
• The 4-Hour Workweek by Tim Ferriss

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