Ada Chen’s young journey took many turns from investment banking to Silicon Valley as a marketing executive at a several tech startups. Reassessing her career, Ada realized many small business owners had no idea how to market their services and products in the new digital age. Hence, the Cultivate Method was born. While bootstrapping, she discovered Google is the best cost saving resource. “Google the word “free” in front of any service that you need to buy, and you just extended runway.