Quantitative data about our buyers gives us attributable metrics for our sales and marketing plans, but beyond those demographics is the human side of the buyer that defines their desires and motivations which affect the buyer's journey.

Listen in with Samantha and her guest, Claudine Bianchi, Chief Marketing Officer at Zoovu, as they discuss the importance of getting to know the human side of your customers, the role AI will play in building personas, and the importance of building lifetime customer value.