In this episode of Monday Meeting, host Jen Van Horn sits down with motion designer EJ Hassenfratz to explore his journey from digital artist to creator of physical plushies and vinyl toys. 

This episode includes:

• EJ's evolution from broadcast graphics to motion design and 3D artistry, discovering Cinema 4D when it was first gaining popularity
• How making tutorials became an unexpected career path after preparing for a presentation at NAB
• The emotional journey of creating his first plushie based on his beloved dog Gus, and how it became a cathartic experience when his actual dog passed away
• Behind-the-scenes insights into toy production, from finding a reputable manufacturer to designing custom packaging
• The unexpected challenges of transitioning from digital to physical products, including order fulfillment, shipping logistics, and overcoming imposter syndrome
• How EJ's exploration of Japanese kawaii mascot culture influenced his character designs
• The importance of pushing through creative fears and taking action rather than waiting for perfection

Throughout the conversation, EJ emphasizes the value of community support and how the motion design industry has evolved to become more open and collaborative. He shares honest reflections about the mental barriers that delayed his physical product launch despite having completed the toy design and manufacturing a year prior.

Next week features an open discussion where listeners can bring questions or topics to the group.

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Visit MondayMeeting.org for this episode and other insightful conversations from our motion design community!

SHOW NOTES:

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• EJ's Portfolio
• EJ's Instagram
• Gus the Pug
• Make Ship
• Shippo
• thebeastisback