Helen Polise knows her way around a camera. For the past 30 years as a TV commercial director, video content creator and social media guru, she has elevated global brands like Sensodyne, Blistex, Conair, Odor Eaters and the NFL. On TikTok she is branded as the TikTok Teacher with 530K+ followers and over 100 million views on her clear, easy-to-follow tutorials that demystify the entire process. Helen stopped by the podcast to discuss everyday productivity tips and simple ways that anyone can create powerful, authentic content.