Start. I think people really struggle to get started. I will say that action is the most important thing. If you are thinking about an idea and you can't quite decide, you just gotta go. And you have to go fast. You are going to bump into walls and say, oh, ok, we are going this direction now and, that's all normal. Startups are not normal. I think that's something a lot of people struggle to understand. It's like these are these really weird experiments and, you just have to test and see what works and keep that feedback loop tight and just keep going.