Episode 3 of Season 5 of the IDEA Vault Podcast takes listeners inside the IDEA Bank Incubator Program, a specialized track within the IDEA Bank membership made possible through funding from Innovate Alabama. In this episode, we sit down with our incubator tenants—Jared Hester of Studio 207, a local design firm; Jessica Goolsby of Goosehead Insurance, an independent insurance broker; and JoJo Meredith, owner of a local real estate company. Each bringing a unique perspective to entrepreneurship in Pike County. With dedicated office space inside the IDEA Bank and access to resources like printing and copying, internet, networking, and ongoing support, they share their individual paths to business ownership, the challenges that tested them, and how the IDEA Bank stepped in during pivotal moments. A recurring theme echoes throughout the conversation: “The result that you are wanting is in the work you are avoiding.”

The episode pulls back the curtain on the everyday realities of owning a business—the long hours, the sacrifices, and the small stepping stones that lead to real progress. From “If you want a day off, I have to work to earn it” to “It’s exciting to see our little town grow,” these founders reflect on what it truly takes to build something sustainable. Their stories highlight the power of simply showing up, pushing past comfort zones, and taking that first leap of faith. As they remind us, growth begins just outside your comfort zone—sometimes you just have to take a deep breath and jump, and most importantly, just start—that’s the first step.

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www.troy.edu/ideabank

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