What are the best marketing tactics for growing startups? We don’t really know yet, but we’re having a lot of fun figuring it out. This week, Ian and Ivanha talk about taking Jam marketing from 0 to 1.

(00:36) The owl video experiment & "Content-Market Fit"
(05:34) Getting comfortable with a blank canvas
(08:49) Deciding the tone and messaging of feature launches
(11:47) Sizzle reels & Building Things™
(16:16) Challenges of the week

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New episodes drop every Friday at 10AM ET. See you there!