We spoke with Colin Jasper about how law firms can justify their fees and how BD teams can demonstrate this value in firm collaterals.  Colin will help us better understand the pricing process. 

As Principal at Positive Pricing, Colin helps professional services firms win more work, at higher prices, while improving client satisfaction.

Discussion covers

00:00 Introductions00:42 What good pricing looks like and the process06:30 Hourly rates and when to use them07:45 Avoiding pricing to the bottom12:48 Demonstrating value in proposals16:40 The number one pricing strategy firms aren't using20:18 Constructing pricing options25:26 Avoiding invoice shock

Connect with Colin on LinkedIn at: https://www.linkedin.com/in/colin-jasper-7a401213/