Justin Bergh is the General Manager of the CrossFit Games and has been a driving force behind the event for over a decade. Justin joins the podcast to talk about what the CrossFit Games will look like in future years. That includes how the event interacts with sponsors (and the types of brands they won't work with), the organization's on-again/off-again relationship with social media, an increasingly international athlete and fan base, and how the Games broadcast may continue to evolve over time.