Canadian heartthrob Justin Bieber has entered the cannabis scene with the launch of his own line of cannabis products through a partnership with Los Angeles-based cannabis company Palms

The limited-edition packs of pre-rolled joints are aptly titled Peaches, referencing his hit song of the same name and one of the most memorable lines from the chorus, “I get my peaches down in Georgia…I get my weed from California.” According to Bloomberg, the pre-rolls will be primarily marketed to Gen Zers and millennials, who “make up almost 40% of the cannabis market.”  

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