Justin Egan, co-founder of Wing It On!, speaks with Josh Kopel on the Full Comp Podcast about secrets behind building a standout brand in a crowded market. Justin shares how he and his co-founder Matt Ensero prioritized clear, consistent messaging to differentiate their brand from competitors. Egan breaks down the strategic steps that helped Wing It On! thrive in the competitive world of fast-casual dining.

But the story doesn't end there—Egan discusses how partnering with franchising expert Gregg Majewski and Craveworthy Brands unlocked new opportunities for growth. The conversation covers everything from crafting an emotionally compelling brand story to the importance of strategic partnerships when scaling a business.

Key Takeaways

1. Creating a Marketing Ethos: When building Wing It On!, Justin Egan and his partner had to decide how they would market their product to differentiate themselves. After successfully building their brand, Egan encourages new business owners to find their messaging, then be proactive in their approach to finding the most effective vehicle to drive that message by testing a variety of channels and platforms.
2. Partnering with Gregg Majewski and Craveworthy Brands: The saying goes: “If you want to go far, go together”. Justin Egan and Matt Ensero put that saying into action by partnering with Gregg Majewski, a franchising and restaurant guru, and Craveworthy Brands to take Wing it On! to the next level and help them illuminate possible blind spots while pursuing franchise opportunities.
3. The Importance of Messaging in Marketing: There are a ton of digital marketing options available. From people, to services, to platforms, there is no shortage of ways to get a message out. However, Justin Egan believes it is more important and more cost efficient to sharpen that message before presenting it across an audience.

Episode Links

• Visit Wing It On! Online
• Wing It On! Franchise Opportunities
• Connect with Justin Egan on LinkedIn
• Visit Josh Kopel Online
• Connect with Josh Kopel on LinkedIn
• More from Full Comp Podcast

ABOUT JUSTIN EGAN (@wingiton):

As an experienced Marketing Executive and Co-founder of Wing It On!, Justin Egan has established a reputation as a highly regarded creative collaborator. His passion lies in working with other visionaries to achieve relevant outcomes devoid of ego. Serving as the Vice President of Marketing for Craveworthy Brands, Egan is tasked with initiatives essential for company launches in various departments, including Franchise Development, Branding, Business Development, and Investor Relations. Egan is the marketing genius mind behind the “Chicken Like a Champ!” brand strategy.

ABOUT CRAVEWORTHY MEDIA:

Gregg Majewski has a vast amount of experience as a corporate executive in the restaurant industry. As the former CEO of Jimmy John’s, he played a major role in expanding the franchise from 33 to 300+ stores in just 5 years by surrounding the company’s marketing strategy around the innovative approach of delivering sandwiches and being “freaky fast”. Majewski has worked to develop restaurant concepts over the last two plus decades, before starting Craveworthy Brands in 2023, which currently includes a growing portfolio of restaurant brands. Craveworthy Media is Majewski’s gift back to the industry that has given him so much. The goal of Craveworthy is to inspire the up and coming industry leaders by providing important information, stories, and insights from titans past and present.

Connect with Craveworthy

• Follow Gregg Majewski on Instagram
• Follow Craveworthy Brands on Instagram
• Visit Craveworthy Online
• Connect with Gregg Majewski on LinkedIn
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