“Live in downtown Rockford. Are you crazy?” “Rent an apartment downtown. You’re out of your mind. Who would do that?” Well, all the naysayers have been wrong over the years. Many folks will not only live in downtown Rockford but will love it. Justin Fern, our guest today, knows. He’s the founder and owner of Urban Equity Properties, UEP.  UEP has developed more than 500 apartments in and around downtown Rockford. Justin is the very definition of an entrepreneur who bought his first property at 19 years of age. Join us in listening to a real Rockford success story, Justin Fern, the primary real estate developer in downtown Rockford.