Justin Goodbread talks with Jason Barnard about the DecaMillionaire Doctrine.

The DecaMillionaire Doctrine! Justin Goodbread—decamillionaire entrepreneur, bestselling author, renowned business strategist, and the founder and CEO of Relentless Value Coaching—shares the principles that take founders from “making a living” to building life-changing wealth. Drawing from decades of experience scaling, selling, and advising multiple high-value companies, Justin breaks down his proven systems for achieving $10M+ net worth and creating a business that delivers true freedom.

Get ready for a deep dive on:- Exactly how to pinpoint your “perfect client” and why it’s the #1 difference-maker for rapid growth- Why simplifying your business model is the key to explosive scale (and what complexity is quietly killing)- The step-by-step process for making your company run—and thrive—without you- Proven strategies for building a team culture and systems that let you finally unplug, stress-free- The “own your mission” mindset shift that every true decamillionaire makes

This episode delivers actionable, no-fluff wisdom for entrepreneurs, founders, and service-based business owners ready to level up from success to significance.

#DecaMillionaire #BusinessGrowth #EntrepreneurJourney #FounderStories #BusinessSystems #WealthBuilding #FastlaneFounders #JustinGoodbread #LegacyLeadership #EntrepreneurTips

What you’ll learn from Justin Goodbread

This episode was recorded live on video August 5th 2025

https://www.youtube.com/watch?v=FaVGwhMb6KU

Links to pieces of content relevant to this topic:https://podfol.io/profile/justin-goodbreadJustin Goodbread

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Transcript from Justin Goodbread with Jason Barnard on Fastlane Founders And Legacy. The DecaMillionaire Doctrine

[00:00:00] Justin Goodbread: A DecaMillionaire is how fast can I scale? How fast can I move? Instead of planning for a million dollars in revenue, how do I actually plan for $10 million in revenue during the exact same timeframe? And what separates DecaMillionaires from the average millionaire out there is simply a mindset of getting out our own way.

[00:00:21] Justin Goodbread: I had the privilege of interviewing literally hundreds of DecaMillionaires and those who coach DecaMillionaires on my podcast, DecaMillionaire Decoded. And we're writing about this under my newest book, The DecaMillionaire Way. And how any business owner can reach a $10 million net worth. And what it all boils down to this mindset, Jason of

[00:00:39] Narrator: Fastlane Founders and Legacy with Jason Barnard.

[00:00:42] Narrator: Each week, Jason sits down with successful entrepreneurs, CEOs and executives and get them to share how they mastered the delicate balance between rapid growth and enduring success in the business world. How can we quickly build a profitable business that stands the test of time and becomes their legacy?

[00:01:02] Narrator: A legacy we're proud of. Fastlane Founders and Legacy with Jason Barnard.

[00:01:08] Jason Barnard: Hi, everybody and welcome to another Fastlane Founders and Legacy with me, Jason Barnard. And a quick hello and we're good to go. Welcome to the show, Justin Goodbread.

[00:01:21] Justin Goodbread: Hey Jason. How are you sir?

[00:01:23] Jason Barnard: I'm fine. Today we're going to be talking about the DecaMillionaire Doctrine and if I understand correctly, a DecaMillionaire is 10 million.

[00:01:32] Justin Goodbread: That is absolutely correct. $10 million or more net worth is whenever you reach Deca millionaire status. So 10 million to 99.999 million is DecaMillionaires.

[00:01:43] Jason Barnard: Right. And how many of them are in the world? I actually talked to a friend of mine. He suggested that ChatGPT told him 33,000.

[00:01:51] Justin Goodbread: That's correct.

[00:01:52] Justin Goodbread: There's less than 40,000  DecaMillionaires in the world at this particular point. Now, my job and what my goal is to radically change that, Jason, because I look at the  DecaMillionaire, it's like the millionaire of the 1990s. You know, 1990 was the century ago, right? So here we're in the two thousands.

[00:02:08] Justin Goodbread: We gotta raise the bar. So $10 million is a new millionaire. That's where we're at going forward.

[00:02:13] Jason Barnard: Okay. So today you're going to make one more, so it'll be 33,000 and 1. And that's me in a few years time, and hopefully other people watching it will make it 33,000 and 2, 33,000 and 3 and then we'll be up that. Before we get going with that, I mean, I'm really interested 'cause it's all about mindset and I'm really, really keen to understand and get to grits with that.

[00:02:33] Jason Barnard: Looking at your Brand SERP. So here we have the search for your name, Justin Goodbread, Knowledge Panel. That's a beautiful Google Knowledge Panel. It's lovely. I see that underneath your name it says you're an author, but in fact you are a financial educator and a wealth manager.

[00:02:49] Jason Barnard: What would you classify yourself as?

[00:02:52] Justin Goodbread: That's interesting. Actually, I sold that business a few year back and took a little bit of a sabbatical. So now I am a keynote speaker and a coach, teaching business owners how to radically change their business. So where all that's coming from is when I had my company financially simple heritage investors and heritage business owners.

[00:03:10] Justin Goodbread: We made a huge mark in the industry. We took a business from startup to an eight figure exit, $10 million plus exit in 49 months. And so after that exit, I stepped into a president role and said, Hey, if I can do this in a small business and help literally hundreds of business owners rapidly scale their companies, can we do it in a mid-size business?

[00:03:28] Justin Goodbread: So for a period of two years, I served as a president of a company, took an eight figure business to a nine figure valuation 18 months. Now, that's what we talk about on the DecaMillionaire Doctrine. So in January this year, we launched out our coaching program, and so now we're having a blast doing public speaking, writing books, and helping business owners.

[00:03:45] Jason Barnard: Brilliant. And this is kind of the thing with Google is especially when you've written a book and Google Books is what we call a primary data source. A primary fact source is it gets stuck in the past and it doesn't keep up with you. It thinks you're an author because you have this book. It ends up with the overview of you, the description of you being stuck in that book.

[00:04:06] Jason Barnard: One of the disadvantages of writing a book is exactly that. It's difficult for you to then have your Personal Brand narrative on Google keep up with you. But then I looked in AI mode on Google, which is Google's AI summary of the results from its web index, which isn't actually a summary of the first page that we just saw.

[00:04:23] Jason Barnard: It's a summary of lots of snippets about you. This is much more accurate and up to date. And this is where we're going, AI mode. Same thing as ChatGPT, Perplexity, Microsoft Copilot. And this is the future of brand management. At Kalicube®, we're loving every minute of it because this is what we specialize in.

[00:04:43] Jason Barnard: So keeping your Personal Brand up to date in the old world of SEO of Search Engines was significantly more difficult than it is. Luckily now in AI assistive engines like AI mode. But back to the DecaMillionaire shift, which is your current focus and your Personal Brand is all about that, which is why you are here.

[00:05:02] Jason Barnard: What is the mindset?

[00:05:05] Justin Goodbread: The mindset of a DecaMillionaire is exactly what you just alluded to is constantly changing and moving. And you know, Wayne Gretzky was a famous hockey player for all times and said, always skate to where the puck is going. That's what led to his success and the mindset of a DecaMillionaire is not living in the past.

[00:05:19] Justin Goodbread: So I love the fact that you just illustrated Google and it's ineptitude for so many of us who are actually working in the real space. And for those of us who are shifting real time, Google is like a dinosaur. That's where many millionaires are, especially business owners. We work really hard about trying to reach a status.

[00:05:35] Justin Goodbread: Maybe it's an income level, maybe it's, Hey, we wanna reach $20,000 a month or $250,000 a year in income or you know, maybe want to hit a million dollars in top line revenue, whatever that data point is. So many business owners push toward that first book like I did five years ago or that second book, or now I'm writing my third and my fourth, which will be launching out here in the next six months.

[00:05:55] Justin Goodbread: We'll change all that again. So many of us, we stay focused in the past or stay smoke focused in very short term wins. A DecaMillionaire is how fast can I scale? How fast can I move? Instead of planning for a million dollars in revenue, how do I actually plan for 10 million in revenue during the exact same timeframe?

[00:06:14] Justin Goodbread: And what separates  DecaMillionaire from the average millionaire out there is simply a mindset of getting out our own way. I had the privilege of interviewing literally hundreds of  DecaMillionaires and those who coach  DecaMillionaires on my podcast,