In this episode we speak with Justin Hayde-West, UK Pharmaceutical Manager at Bupa. We talk about the future of digitally enhanced medicines, digital therapeutics and how data can be used to drive improvements in patient care. We also discuss the Chief Pharmaceutical Officer's Clinical Fellow Scheme, and the importance of promoting innovation and leadership from within the UK healthcare system! Find out more about the RSM digital council: https://rsm.ac/dhsection. Follow us: #RSMdigihealth