What does it take to leave a job and build an award-winning Indigenous fashion brand from the ground up?

In this episode, Justin Jacob Louis — father, designer, artist, and entrepreneur from Samson Cree Nation — shares his journey of courage and perseverance. (Ahkameyimok).

As the founder of SECTION 35, Justin blends the past and present to create powerful designs that celebrate Indigenous identity and storytelling.

From growing up on Treaty 6 Territory to launching one of the most celebrated Indigenous streetwear brands, Justin’s story is full of lessons on entrepreneurship, community, and overcoming challenges. Today, he continues to push boundaries as he builds his new menswear brand, JUSTIN JACOB LOUIS, expanding his creative vision even further.

Join us to learn, reflect, and be inspired.

Please comment, and follow to the Our Storytellers Spotify channel to hear more Indigenous stories across Turtle Island.

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https://www.sectionthirtyfive.com/?srsltid=AfmBOootDAxyrofDosQ4DMnm3NvhBlMBGDs7opCgovEey2FI9ClM69XH

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Timestamps:

(00:00) Introduction

(7:30) Early Life

(26:00) SECTION35

(1:18:00) Justin Jacob Louis

(1:30:00) Questions