What happens when you stop trying to sound "professional" and start sounding like yourself?

In this Signal & Noise conversation, Executive Voice Krish Raja hosts his first solo episode with Justin Kramm, Founder & Creative Director of Shit Show Creative. The result is one of our funniest—and most surprisingly insightful—conversations to date.

Justin has spent more than two decades shaping creative work for brands including Nike, Red Bull, NVIDIA, Xbox, Uber, ESPN, and many others. More recently, he's built an enormous following on LinkedIn by doing something refreshingly different: embracing absurdity, authenticity, and humor to build a genuine community.

Together, Krish and Justin explore:

• Why authenticity attracts the right people—and the right opportunities
• How humor cuts through noise, tribalism, and corporate clichés
• Building a creative business that started as a joke and became something real
• What Cannes Lions reveals about creators, AI, and the future of marketing
• Why LinkedIn may be becoming the internet's most unexpectedly entertaining platform
• How AI should amplify creativity rather than replace it
• Why finding your authentic voice is ultimately how you find your tribe

Recorded while Krish was attending Cannes Lions and Justin joined remotely from Florida in the middle of the night, this episode blends sharp observations about the advertising industry with an honest conversation about creativity, community, and having the courage to be yourself.

It's funny. It's thoughtful. And it's a reminder that sometimes the best professional strategy is simply being authentically human.