54: Justin McGill on Iterating Your Way to Sales Success

Today, I’m talking with Justin McGill, the Founder and CEO of LeadFuze, automated lead generation software built to help you have more conversations with interested prospects. In our chat, we’re going to dive into Justin’s decision to bring in a co-founder to help with sales after the company was already off the ground. We discuss when it was clear his startup could benefit from outside help, how he found his new partner, what they’ve done since he joined, and how they overcame a nearly catastrophic mistake in their sales process. Justin doesn’t hold anything back and we really dig into how he and his team used trial and error to identify any problems and iterate to success. Whether you don’t yet have a sales team or you already have a profitable and growing team, Justin’s mindset when it comes to approaching these questions is something every founder can learn from.