In this episode Vince brings on Justin Ochoa, the co-owner of PACE Fitness Academy in Indianapolis, Indiana. Justin is a really knowledgeable coach who is a frequent writer for Stack, Dr. John Rusin and Teambuildr. In this episode we talk about how to connect with the iGen (kids born between 1995 - 2012). This is the majority of college, high school and middle school athletes. Listen to this episode to learn how to leverage technology to build buy in and rapport with this specific generation.