This episode, we're excited to welcome our friend J.W. Cannon, Senior Director of Sports Alliances at the American Cancer Society. ACS has strategic partnerships across the sports landscape, from the NFL to college basketball and more, and J.W. provides insight into how his team and PSP work together to maximize those partnerships to tell ACS's story and support the organization's broader mission to fight cancer and support those affected by it. Plus, J.W. shares his journey through 20+ years in the sports marketing industry and the trends he's watching closely going forward.