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JW Direct Mail Review
It's the vlog you've been waiting for, all about Jehovah Witness Direct Mail!
And a plug for Steve Sipress about Direct Mail, check him out!
https://www.youtube.com/watch?v=495x8yCW6HA
Transcription
JW direct mail.
Hi I'm Brian Pombo, welcome back to Brian J. Pombo Live.
And if you're curious, yes, JW does refer to the Jehovah's Witness, I got a piece of direct mail. I heard that because of the pandemic, Jehovah's Witnesses weren't going door to door anymore. And their…believe it or not, they're actually using the mail.
And I'm going to go through a piece of their mail and talk about how it relates back to your business, how you could use direct mail, how you could use sales concepts, and so forth.
Today's my birthday, May 13. This may be coming out a day later.
But let's talk about this. And this, I've been doing direct mail reviews for quite a while now. And since I've started, I realized that quite a few other people also do the same type of deal.
So I think it's great and it's definitely worth watching some of those people out there one in particular Steve Sipress, if you haven't seen Steve Sipress, go check them out on YouTube and Facebook, he's probably in some other places. H
is last name spelled, S I P R E S S, I believe Steve Sipress, he has every Mondays direct mail Monday where he will take a piece of direct mail or a concept around direct mail and talk about it. So that's great stuff.
This is I've blocked out some of the things this wasn't even directly related to me this was to a previous occupant and or current resident, and I'm current residents.
So I opened it up, and it's from a fellow named Barry from up north from here and just on the envelope just to give you a concept, very well done. It has it kind of has a flowery thing on the envelope, which gives it that field that it's from somebody that you know, and then it's not business related, not just real basic live stamp there, which is also a good thing.
If you're trying to get through to somebody, and you don't want to appear to be junk mail or doing any type of a pitch.
I'm not talking just if you're if you're trying to bring someone over to your way of thinking when it comes to religion I'm talking about across the board, it doesn't matter. When it comes to people.
People respond the same way to most of these concepts. So you got to understand the big picture here. Whether you're selling TVs, or selling Jesus Christ, that's kind of the same concept.
At least in get into getting in front of them, obviously, you're going to have a different different discussion that you're going to have with them right off the bat. One thing I'd recommend if you're doing something like this, if you there's any way that you can hand write these details or hire somebody to hand write the the return address…
(one of Brian's kids opens the door) okay, go talk to mom, can you shut my door please.
She's outside, I think.
I have three kids, and sometimes they don't realize that I'm doing my show. So that's always fun.
We've got you if you hand write the return address, and the address gives that much more a feel of being a real thing. And something that is people are going to open it. Most people this is a concept going way back Gary Halbert, the marketing genius used to always talk about the A and the B pile about how people take their mail.
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By Brian J. Pombo
5
11 ratings
It's the vlog you've been waiting for, all about Jehovah Witness Direct Mail!
And a plug for Steve Sipress about Direct Mail, check him out!
https://www.youtube.com/watch?v=495x8yCW6HA
Transcription
JW direct mail.
Hi I'm Brian Pombo, welcome back to Brian J. Pombo Live.
And if you're curious, yes, JW does refer to the Jehovah's Witness, I got a piece of direct mail. I heard that because of the pandemic, Jehovah's Witnesses weren't going door to door anymore. And their…believe it or not, they're actually using the mail.
And I'm going to go through a piece of their mail and talk about how it relates back to your business, how you could use direct mail, how you could use sales concepts, and so forth.
Today's my birthday, May 13. This may be coming out a day later.
But let's talk about this. And this, I've been doing direct mail reviews for quite a while now. And since I've started, I realized that quite a few other people also do the same type of deal.
So I think it's great and it's definitely worth watching some of those people out there one in particular Steve Sipress, if you haven't seen Steve Sipress, go check them out on YouTube and Facebook, he's probably in some other places. H
is last name spelled, S I P R E S S, I believe Steve Sipress, he has every Mondays direct mail Monday where he will take a piece of direct mail or a concept around direct mail and talk about it. So that's great stuff.
This is I've blocked out some of the things this wasn't even directly related to me this was to a previous occupant and or current resident, and I'm current residents.
So I opened it up, and it's from a fellow named Barry from up north from here and just on the envelope just to give you a concept, very well done. It has it kind of has a flowery thing on the envelope, which gives it that field that it's from somebody that you know, and then it's not business related, not just real basic live stamp there, which is also a good thing.
If you're trying to get through to somebody, and you don't want to appear to be junk mail or doing any type of a pitch.
I'm not talking just if you're if you're trying to bring someone over to your way of thinking when it comes to religion I'm talking about across the board, it doesn't matter. When it comes to people.
People respond the same way to most of these concepts. So you got to understand the big picture here. Whether you're selling TVs, or selling Jesus Christ, that's kind of the same concept.
At least in get into getting in front of them, obviously, you're going to have a different different discussion that you're going to have with them right off the bat. One thing I'd recommend if you're doing something like this, if you there's any way that you can hand write these details or hire somebody to hand write the the return address…
(one of Brian's kids opens the door) okay, go talk to mom, can you shut my door please.
She's outside, I think.
I have three kids, and sometimes they don't realize that I'm doing my show. So that's always fun.
We've got you if you hand write the return address, and the address gives that much more a feel of being a real thing. And something that is people are going to open it. Most people this is a concept going way back Gary Halbert, the marketing genius used to always talk about the A and the B pile about how people take their mail.