1) Breaking down those 'walls of intimidation' that come with signing-up for your first track day. Jzilla 'gets it'. And they've created a welcoming & affordable atmosphere where drivers can progress and have fun (at any level).

2) The car industry & car culture in general. Ya know? What's it gonna take for the modern auto industry to start prioritizing 'sensations & soul & engagement' in new cars again. Or - has the modern car industry applianced & priced itself to the point of no return?

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