Emerging Segments in the Nutrition and Wellness Sector are Paving the Way for Dairy-Based Nutraceuticals. K Rathnam, CEO of Milky Mist, notes that the macro and micro components of milk hold substantial potential to be standalone nutraceuticals. Increased awareness has made the benefits of dairy more comprehensible to the average consumer, rendering dairy products more affordable, even with the inclusion of value-added benefits.

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