https://en.wowtale.net/2025/05/26/231179/

This interview with the founder of the Korean startup HOW3 discusses their focus on creating virtual music characters for the global digital content market. The article highlights the growing success of virtual artists in Korea, referencing popular groups like ISEGYE IDOL and PLAVE, and notes the more established market in Japan with companies like Hololive and Nijisanji. HOW3 aims to stand out by creating integrated content that combines music, characters, and stories, mitigating the high initial costs and risks associated with traditional and virtual artist production. The company targets global Gen Z fans with its narrative-driven content and plans to launch music and animations soon, emphasizing their unique approach to fan engagement through interactive elements and diverse revenue streams beyond just performances.