In this episode of the Bitcoin Family Office podcast, host Steve Platz interviews Torbjorn Jensen, CEO of K33, to discuss the evolution of Bitcoin, the business model of K33, and the future of Bitcoin in finance.

Jenssen shares his journey into Bitcoin, the strategic importance of Bitcoin collateralized lending, and K33's approach to building a Bitcoin treasury.

The conversation also touches on the regulatory landscape, and the metrics that matter for Bitcoin treasury companies.

Throughout the discussion, Jenssen emphasizes the long-term vision for Bitcoin as a new world reserve currency and the importance of aligning shareholder value with Bitcoin accumulation.

Chapters

00:00 Torbjorn Jenssen's Journey into Bitcoin

00:48 Understanding K33's Business Model

02:54 Bitcoin Collateralized Lending and Banking Relationships

05:27 K33's Bitcoin Treasury Strategy

06:27 The Future of Bitcoin in Finance

09:50 Funding Strategies and Shareholder Value

13:34 Raising Capital in Bitcoin

16:16 Building a Bitcoin Treasury Ecosystem

19:20 The Role of Altcoins in Wealth Management

22:14 Key Metrics for Bitcoin Treasury Companies

24:12 K33's Future and Market Positioning

27:23 Regulatory Considerations for Bitcoin Holdings

31:09 Closing Thoughts

Links

K33 AB: ⁠https://k33.com/

Torbjørn's Twitter: ⁠https://x.com/TorbjrnBullJens⁠

Steve's Twitter: ⁠https://x.com/steve_btcfo⁠

⁠steveplatz.me⁠

⁠nordicsbitcoin.com ⁠