When it comes to brand, there are few in B2B tech who care more than Kacie Jenkins, SVP of Marketing at Sendoso. She has cultivated an incredible human personality, extending the brand throughout the entire organization.

But that passion is also coming from a place of deep experience. Kacie has an incredible background in marketing, working in the B2C tech space with Roku, as well as with leading B2B brands.

We explore some of those key differences, and similarities in a truly packed conversation.