We are super excited to launch another episode of Designdrives where we explore why, how, and what design drives forward.

In EP63 We chat with Kadambari Sahu SVP Design at ValueLabs, about her learnings working as a design leader for many years.

Recently she has been winning many global design awards and building up her design competence at Value Labs India.

Kadambari creates design cultures by infusing design thinking within organizations and businesses to create a holistic strategy and marketing experience.

We learn how she positioned up and build design within the company from scratch and grow raw responsibilities of design and value of design within the organization.

We also have a super interesting chat on one of her most awarded projects called "Sniffing out the differences" where we not only learn about the challenges and opportunities designing with smell as a creative medium but also the business value considering it in a commercial setup and what it could be if brands would invest into the design with sniffing.

With Kad, we jump into;

What were the key challenges that she had to face in the “Sniffing out the differences” project?

How can interaction designers and companies incorporate the sense of smell more into their projects?

What are the positive outcomes when designing with the “smell in mind”.

How does she grow and position design within the company?

What strategies she uses to communicate the business value to design.

Thanks a lot for your time and for learning Kad!